How to build call-to-action buttons

Once you've added a button element to your call-to-action, you can click to visually edit it's content. Also, clicking the button will trigger the button settings sidebar to slide into the builder from the right.

Design settings
By toggling your buttons design settings, you can control the look of your button. This includes the color, font and size of your button.
Confirmation settings
By toggling your buttons settings dropdown, you can configure what happens in the browser when someone clicks your button. You can link your button to another step in your call-to-action, to another page, or set it just to close out the CTA.
Automations
By toggling your buttons automations dropdown, you can set automations to be triggered when a person clicks that button, just like you can for forms.
When creating an automation, you can choose which connected app you would like trigger the automation in. The default is ConvertFlow, however, by adding more integrations from the Integrations area, you'll enable more apps to trigger automations in.
You may be wondering, what if ConvertFlow doesn't know who the visitor is in a connected app, because you haven't collected their email yet?
With "Automations Queues", ConvertFlow recognizes this and builds up a queue of automations to run on that person whenever they enter their email address. This way you can build up a queue of automations to run on your subscribers before they enter their email address, that will run with they do enter an email field and become a contact.
A common use for "Automation Queues" is having a multi-step CTA with segmentation options as the first step, with each option applying a different CRM tag. A segmentation CTA example may be asking what the visitor's challenge is.
Then, when the visitor chooses an option, if you set tag automation in Infusionsoft on the option they clicked, when the visitor completes an email field on a later step, or in another CTA, the associated Infusionsoft tag would then be applied.