Targeting website visitors by Active Campaign contact data

CTA targeting and dynamic website personalization with Active Campaign tags & list subscription

ConvertFlow makes it easy to display targeted CTAs to your website visitors and Active Campaign contacts by their tags and list subscriptions.
This means you can personalize your website for each of your Active Campaign contacts.
How to dynamically display CTAs to your website visitors by their Active Campaign  tags & lists
Once you've connected your Active Campaign account, ConvertFlow's campaign targeting conditions now include Active Campaign targeting options, such as...
  • If person has tag in Active Campaign
  • If person doesn't have tag in Active Campaign
  • If person is subscribed to list in Active Campaign
  • If person is NOT subscribed to list in Active Campaign

How to personalize your website content with Active Campaign contact data
When ConvertFlow syncs a person's tracking with their Active Campaign contact record, it pulls in their Active Campaign contact fields if the field isn't already present on the contact record in ConvertFlow.
Then, using ConvertFlow's CTA builder, you can add merge tags to your content for website personalization, using Active Campaign data.
Targeting Sync – How to target your existing Active Campaign  contacts
ConvertFlow syncs a visitor's tracking with their Active Campaign contact record when either...
  1. The visitor submits a form
  2. The visitor visits your website with their Active Campaign ID in the URL
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their Active Campaign data.
However, if you want to sync the tracking with your existing Active Campaign contact database, all you have to do is append their contact details to your email hyper links in Active Campaign, and ConvertFlow will sync their visitor session with their Active Campaign data.
You would do this by adding... 
?activecampaign_id=%EMAIL%
...to the end of all of your Active Campaign email’s links, like how you would add any other URL parameter.
Social data research on your Active Campaign contacts
Any Active Campaign contacts synced with ConvertFlow will have their profiles (with social data research) appear in your ConvertFlow contacts area.
Their ConvertFlow contact record will appear upon form submission, or upon clicking a "Targeting Sync" link from your Active Campaign emails.

Any social data ConvertFlow finds, that is not present in the contact's Active Campaign fields will be passed to Active Campaign, to help you personalize your email marketing campaigns.