How to set up lead generation attribution
As a marketer, your #1 objective is usually to add more leads to the top of your funnel. So you work hard to drive traffic to your website, you set up lead capture offers, you create landing pages, run ads to get people to your offers and you start getting leads.
First visit URL
First submission URL
You can also filter your contacts in ConvertFlow by their attribution data, as well as their other contact details.
In the field mapping manager, copy the data names of the custom fields from your email marketing software and paste them into ConvertFlow, and save.
ConvertFlow then will automatically start sending this into your email marketing software, so you can personalize your email marketing campaigns based on the contact’s referral source, first visit and UTM parameters.
By connecting with Zapier, you can send this attribution data anywhere, included with the contact’s profile data.
And, of course, you can target you ConvertFlow calls-to-action and personalize your website based on this data too.