Campaigns – What are broadcasts and flows?
In ConvertFlow, any CTA can be launched on your website from it's settings by adding targeting conditions and toggling it's status to be live.
However, with ConvertFlow's advanced campaign tools, you can also create other types of campaigns such as Broadcasts and Flows.
Broadcasts allow you to launch a set of CTAs together to achieve the same conversion outcome. Broadcast campaigns can be scheduled, and they will take override other CTAs on your site, making them perfect for time sensitive ecommerce promotions and other high priority campaigns.
Flows help you display lifecycle CTAs to visitors across their customer journey. Add multiple stages, define segmentation rules and quickly see reports across all lifecycle stages from one interface.