Split-testing – Creating, duplicating and managing CTA variants

From a CTA's overview page, you can add more variants to your CTA to run split-tests.

Duplicating a variant

The easiest way to begin a split-test is to duplicate an existing variant, and then making the changes you want to test for that variant. 

This is great for micro split testing, such as testing headlines, button, colors etc.

Adding a variant with a different template

You can also add a new variant using a different template by clicking the green "New Variant +" button.

You'll then be able to choose from templates of the same CTA type.

This is ideal for macro split testing, such as testing entirely different content layouts, offers and more.

Managing variant traffic percentage

Once you have multiple variants, you can set a traffic percentage by typing a number from 0-100 in the "Traffic" field.

To deactivate a variant entirely, set it's traffic percentage to 0.

Split testing type

You can also control which type of split-test you'd like to run.

Cookied – This split-test type is useful when you want to ensure visitors who see a CTA multiple times always see the same variant they had originally saw.

Round-robin – This split-test type is useful when you want to display different variants to visitors who see a CTA multiple times, based on the traffic percentage you've set.