How to segment Klaviyo subscribers into lists and more

ConvertFlow is the all-in-one platform for converting website visitors, and it's built for marketers using Klaviyo. 

With ConvertFlow's 2-way Klaviyo integration, you can unlock the full power of the Klaviyo subscriber API, without coding or waiting on developers.

Here's an overview of what you can do:

  • Automatically create and update subscribers in Klaviyo
  • Map survey responses, quiz selections, dropdown fields, radios, paragraphs and hidden fields to Klaviyo custom fields
  • Segment Klaviyo contact into lists, segments and more upon form submission, button click, survey selection and page visits
  • Personalize your website content, popups and messaging for returning Klaviyo contact segments

Using automations to segment Klaviyo subscribers

As you build landing pages, funnels, popups, forms, surveys, sticky bars, quizzes etc in ConvertFlow's visual builder, you can add Klaviyo automations to your forms, surveys, buttons and conditional logic, to make requests to the Klaviyo subscriber API.

Using ConvertFlow's automation system, you can add these Klaviyo automations to segment contacts:

  • Klaviyo - Add to list
  • Klaviyo - Add to list with double optin
  • Klaviyo - Add to list with SMS consent
  • Klaviyo - Remove from list
  • Klaviyo - Update contact property
  • Klaviyo - Track event
These Klaviyo automations can be triggered by ConvertFlow upon:  

Adding Klaviyo automations in ConvertFlow

To add a Klaviyo automation to a form, survey or button, click on the element in the ConvertFlow visual builder to select it.

Once you've selected it, click on the "Confirmation Actions" button to the right in the builder panel.

The confirmation actions settings modal will display, and now you'll be able to click to "Add automation" below your form's existing automations.

A form to create a new automation will appear. Now, select the type of automation you want to create. 

For Klaviyo, you'll find these automation types as options in the dropdown.

  • Add to list
  • Add to list with double optin
  • Add to list with SMS consent
  • Remove from list
  • Update contact property
  • Track event

Once you've selected a Klaviyo automation type, you'll then be asked for any additional info needed to create the automation. 

For example, if you select "Add to list", you'll need to select a list. Once you've entered the info, click "Create Automation".

Your automation will be saved to your form and it'll be listed with your form's other automations above. To delete an automation, click the "X" icon to the right of it in the automations list.