How to personalize your website for Klaviyo contact segments

By connecting Klaviyo to ConvertFlow, you can now personalize your website for your Klaviyo subscriber segments.

Using ConvertFlow's visual builder, you can design landing pages, forms, popups, surveys, quizzes, sticky bars, embedded content and more, all of which can be dynamically displayed on your website to returning Klaviyo subscriber segments based on conditions.

Dynamically displaying website content for Klaviyo subscriber segments

Once you've connected your Klaviyo account, you'll now find these Klaviyo targeting condition options: 

  • If person is subscribed to list in Klaviyo
  • If person is NOT subscribed to list in Klaviyo
  • If person is a member of segment in Klaviyo
  • If person is NOT a member of segment in Klaviyo

When building a call-to-action in ConvertFlow, to display it only for a certain Klaviyo subscriber segment, head to the Launch page and you'll be able to add Klaviyo targeting conditions by clicking "Add Condition".

Click the dropdown field to select a condition type, and you'll now see there are Klaviyo targeting conditions to select from.

Select a condition type, enter any additional info needed for the automation and then click "Create Condition".

Once you've clicked to create the condition, it will then display above in the targeting conditions list for that CTA. If you want to delete it, click the "X" icon to the right of the condition.

Personalizing funnel outcomes for Klaviyo segments

In ConvertFlow, you can build multi-step funnel pages, forms and surveys that conditionally display personalized outcomes to people based on their progress, as well as based on their contact segmentation in Klaviyo.

For example, by using conditional actions, when a returning Klaviyo contact on your website engages with a survey, you can display a personalized outcome of that survey based on a current Klaviyo custom field value, as well as add them to a specific Klaviyo list.

You can also use skip logic to tailor your funnels for returning contacts based on their current Klaviyo segmentation. An example of this would be skipping contacts of a certain Klaviyo list past the email collection step of your funnel, so they don't have to re-enter their email address.

Targeting Sync – How to target your existing Klaviyo subscribers

ConvertFlow syncs a visitor's tracking with their Klaviyo subscriber record when either... 
  1. The visitor submits a form
  2. The visitor visits your website with their Klaviyo ID in the URL
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their Klaviyo data. 

However, if you want to sync the tracking with your existing Klaviyo subscriber database, all you have to do is append their contact details to your email hyperlinks in Klaviyo, and ConvertFlow will sync their visitor session with their Klaviyo data. 

You would do this by adding... 
?klaviyo_id={{ email|default:'' }}
...to the end of all of your Klaviyo email’s links, like how you would add any other URL parameter.

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