How can I exclude an IP address from targeting?

We currently don’t have a way to exclude IP addresses as a site-wide option, this is because blocking IP addresses goes against GDPR. 

As a workaround, you can use the CTA’s targeting condition to exclude an identified contact’s IP address. You’ll need to go the the CTA’s “Launch” page and select the “If contact field value contains” or “If contact field value does NOT contain”, select “IP address” from the field options and add the IP address in the value field:

Since this workaround only works for identified contacts, feel free to check out our help doc on “How to identify anonymous website visitors as contacts”.