How to personalize your website for Postscript subscribers

By connecting Postscript to ConvertFlow, you can now personalize your website's ConvertFlow campaigns for your Postscript subscribers.

Using ConvertFlow's visual builder, you can design popups, landing pages, forms, surveys, quizzes, sticky bars, embedded content and more, all of which can be dynamically displayed on your website to returning Postscript subscribers based on Postscript tags.

Targeting conversion campaigns to Postscript subscribers

Once you've connected your Postscript account, you'll now find these Postscript targeting condition options: 

  • If person has tag value in Postscript
  • If person does NOT have tag value in Postscript

When building a call-to-action in ConvertFlow, to display it only for a certain Postscript subscribers with a Postscript tag, head to the Launch page and you'll be able to add Postscript targeting conditions by clicking "Add Condition".

Click the dropdown field to select a condition type, and you'll now see there are Postscript targeting conditions to select from.

Select a condition type, enter any additional info needed for the automation and then click "Create Condition".

Personalizing funnel outcomes for Postscript subscribers

In ConvertFlow, you can build multi-step funnel pages, forms and surveys that conditionally display personalized outcomes to people based on their progress, as well as based on their subscriber tag segmentation in Postscript.

For example, by using conditional actions, when a returning Postscript subscriber on your website engages with a survey, you can display a personalized outcome of that survey based on their quiz answers, as well as apply another Postscript tag.

You can also use skip logic to tailor your funnels for returning subscribers based on their current Postscript tag segmentation. An example of this would be skipping subscribers with a certain Postscript tag past the email collection step of your funnel, so they don't have to re-enter their email address.