Cookies used by ConvertFlow
Due to the recent changes to how browsers handle third-party cookies, ConvertFlow only relies on first-party cookies. This means the tracking cookie is limited to the scope of a root domain (example: selfhacked.com), so the profiling won't carry over to another root domain.
Because first-party cookies are critical to the functionality of most websites, there's no worry about Chrome, Safari, Firefox, or Edge changing their privacy stance, which isn't the case for third-party "cross-domain" cookies that advertisers use for web retargeting.
This doesn't mean cross-domain personalization isn't possible with ConvertFlow. It still is.
A third-party contact database such as MailChimp, ActiveCampaign, HubSpot, etc. can be connected to each "website" sub-account implementation in ConvertFlow, and once the visitor is identified as a contact on either website, ESP/CRM targeting conditions will then apply for them to that website.
If they become identified on the other website, the same ESP/CRM data could be used for targeting. There are multiple ways to identify contacts, especially if you already have their information.
First-party Cookies in ConvertFlow
The list of First-party cookies is present in the following table:
|Cookie Name|| Cookie Type
|cf_WEBSITEID_id||Strictly Necessary Cookies||has the unique visitor token identifier||1 Year|
|cf_WEBSITEID_logged_in|| Strictly Necessary Cookies
||stores your login status|| 1 Year
|cf_WEBSITEID_cta_CTAID||Strictly Necessary Cookies||stores the variant ID that succeeded in the split test|| 1 Year
|cf_WEBSITEID_person_time||Strictly Necessary Cookies||when the visitor's tracking record was last fetched from our tracking database|| 1 Year
|cf_WEBSITE_person_storage_prevent||Strictly Necessary Cookies||forces CF to fetch the visitor’s tracking record from the tracking database upon the next page hit|| 1 Year
|viewedcta_CTAID||Strictly Necessary Cookies||marks that the CTA has been closed out so it can be suppressed for the set number of days|| 1 Year
|cf_ctas||Strictly Necessary Cookies|| timestamp of when we stored the CTA's info in local storage after loading it from our CDN
|| 1 Year
|cf_WEBSITEID_person||Strictly Necessary Cookies||tracking record of the visitor stored locally|| 1 Year
These cookies are necessary for the proper functioning of ConvertFlow and all campaigns.
WEBSITEID: Is the ConvertFlow website ID number that can be found in the install code or the account URL after "websites/"
CTAID: Is the campaign ID number that is found in the second part of the URL when in the campaign after "cta/"