How to use skip logic for multi-step CTAs

Skip logic helps you progress visitors the right step of your multi-step CTA based on their previous progress, or any other condition you define.

Skip Logic Example #1 – Page Funnels

Let's say you had a 2 step page funnel. The first page gates content behind a form, and the 2nd page delivers the content to the lead.

If someone completes the form to access the content, and they return to the landing page the next day, you can use "Skip Logic" to skip them right to the content delivery page. However, if they copy the URL and link a friend to your page, their friend will still have to complete the form on the first step to access the content.

Skip Logic Example #2 – Quizzes

When displaying multi-step surveys, such as a quiz, some of your visitors will drop off. 

What happens if they come back? Instead of making them answer all of the questions again, you can use "Skip Logic" to skip them to the right step, to pick up from where they left off.

Adding skip logic to a step

To add skip logic, click to edit a step of your CTA, then click the "Skip Logic" button.

A modal will appear, and you can click "+ Add Skip Logic" to define multiple scenarios where you want to skip the visitor to another step of the CTA, if they meet the conditions you define.

The most common condition would be if they already completed the current step you're adding skip logic to, however you can use any other condition type to skip visitors in different segments.

For example, if the person has the tag "Customer", skip them to the last step of the CTA.