How to personalize your website for Tatango subscribers

By connecting Tatango to ConvertFlow, you can now personalize your website for your Tatango subscribers.

Using ConvertFlow's visual builder, you can design landing pages, forms, popups, surveys, quizzes, sticky bars, embedded content and more, all of which can be dynamically displayed on your website to returning Tatango subscribers based on Tatango conditions.

Dynamically displaying website content for Tatango subscriber lists

Once you've connected your Tatango account, you'll now find these Tatango targeting condition options: 

  • If person has tag value in Tatango
  • If person does NOT have tag value in Tatango
  • If person has field value in Tatango
  • If person does NOT have field value in Tatango

When building a call-to-action in ConvertFlow, to display it only for a certain Tatango subscriber segment, head to the Launch page and you'll be able to add Tatango targeting conditions by clicking "Add Condition"

Click the dropdown field to select a condition type, and you'll now see there are Tatango targeting conditions to select from.

Select a condition type, enter any additional info needed for the automation and then click "Create Condition".

Once you've clicked to create the condition, it will then display above in the targeting conditions list for that CTA. If you want to delete it, click the "X" icon to the right of the condition.

Personalizing website content with Tatango subscriber fields

Using ConvertFlow's personalization merge tags, you display dynamic text content using Tatango subscriber fields. 
Some ideas for merge tag personalization on your website include:
  • Greeting returning contacts by their first name to welcome them back to your website
  • Localizing your messaging by mentioning the current subscriber's city, state and country.
  • Displaying the Tatango subscriber's custom field interest selections in your website copy

For example:  Welcome back ({person.firstname}), are you shopping for your ({person.tatango.PET_TYPE}) today? Check out our latest ({person.tatango.PET_TYPE}) toys...

When ConvertFlow syncs a contact record with a Tatango subscriber, it pulls in their Tatango subscriber fields to populate these personalization merge tags. 

Personalizing funnel outcomes for Tatango subscribers

In ConvertFlow, you can build multi-step funnel pages, forms and surveys that conditionally display personalized outcomes to people based on their progress, as well as based on their subscriber segmentation in Tatango.

For example, by using conditional actions, when a returning Tatango subscriber on your website engages with a survey, you can display a personalized outcome of that survey based on their current Tatango field values, as well as apply a Tatango tag.

You can also use skip logic to tailor your funnels for returning subscribers based on their current Tatango segmentation. An example of this would be skipping subscribers with a certain Tatango tag past the email collection step of your funnel, so they don't have to re-enter their email address.