How to personalize your website for Sendlane subscriber segments

By connecting Sendlane to ConvertFlow, you can now personalize your website for your Sendlane subscriber segments.

Using ConvertFlow's funnel builder, you can launch landing pages, forms, popups, surveys, quizzes, sticky bars, embedded content and more, all of which can be dynamically displayed on your website to returning Sendlane subscriber segments based on conditions.

Dynamically displaying website content for Sendlane subscriber segments

Once you've connected your Sendlane account, you'll now find these Sendlane targeting condition options: 

  • If custom field contains in Sendlane
  • If custom field does NOT contain in Sendlane
  • If person has tag in Sendlane
  • If person doesn't have tag in Sendlane
  • If person is subscribed to list in Sendlane
  • If person is NOT subscribed to list in Sendlane
  • If person is a member of segment in Sendlane
  • If person is NOT a member of segment in Sendlane

When building a campaign in ConvertFlow, to display it only for a certain Sendlane subscriber segment, head to the Launch page and you'll be able to add Sendlane targeting conditions by clicking "Add Condition".

Click the dropdown field to select a condition type, and you'll now see there are Sendlane targeting conditions to select from.

Once you've clicked to create the condition, it will then display above in the targeting conditions list for that campaign. If you want to delete it, click the "X" icon to the right of the condition.

Personalizing funnel outcomes for Sendlane subscriber segments

In ConvertFlow, you can build multi-step funnels that conditionally display personalized outcomes to people based on their progress, as well as based on their subscriber segmentation in Sendlane.

For example, by using conditional actions, when a returning Sendlane subscribe on your website engages with a survey, you can display a personalized outcome of that survey based on a current Sendlane custom field value, as well as apply as specific Sendlane tag.

You can also use skip logic to tailor your funnels for returning contacts based on their current Sendlane subscriber segmentation. An example of this would be skipping contacts with a certain Sendlane tag past the email collection step of your funnel, so they don't have to resubscribe to a segment they already belong to.

Targeting Sync – How to target your existing Sendlane subscribers

ConvertFlow syncs a visitor's tracking with their Sendlane subscriber record when either... 
  1. The visitor submits a form
  2. The visitor visits your website with their Sendlane ID in the URL
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their Sendlane data. 
However, if you want to sync the tracking with your existing Sendlane subscriber database, all you have to do is append their contact details to your email hyperlinks in Sendlane, and ConvertFlow will sync their visitor session with their Sendlane data. 
You would do this by adding...  
?sendlane_id={{contact.email}}
...to the end of all of your Sendlane email’s links, like how you would add any other URL parameter.

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