How to personalize your website for Drip subscriber segments

By connecting Drip to ConvertFlow, you can now personalize your website for your Drip subscriber segments.

Using ConvertFlow's visual builder, you can design landing pages, forms, popups, surveys, quizzes, sticky bars, embedded content and more, all of which can be dynamically displayed on your website to returning Drip subscriber segments based on conditions.

Dynamically displaying website content for Drip subscriber segments

Once you've connected your Drip account, you'll now find these Drip targeting condition options: 

  • If person has tag in Drip
  • If person doesn't have tag in Drip
  • If custom field contains value in Drip
  • If custom field does NOT contain value in Drip

When building a call-to-action in ConvertFlow, to display it only for a certain Drip subscriber segment, head to the Launch page and you'll be able to add Drip targeting conditions by clicking "Add Condition".

Click the dropdown field to select a condition type, and you'll now see there are Drip targeting conditions to select from.

Select a condition type, enter any additional info needed for the automation and then click "Create Condition".

Once you've clicked to create the condition, it will then display above in the targeting conditions list for that CTA. If you want to delete it, click the "X" icon to the right of the condition.

Personalizing website content with Drip subscriber fields

Using ConvertFlow's personalization merge tags, you display dynamic text content using Drip subscriber fields.
Some ideas for merge tag personalization on your website include:
  • Greeting returning subscribers by their first name to welcome them back to your website
  • Localizing your messaging by mentioning the current subscriber's city, state and country.
  • Displaying the Drip subscriber's custom field interest selections in your website copy

For example: Welcome back ({person.firstname}), are you shopping for your ({person.drip.PET_TYPE}) today? Check out our latest ({person.drip.PET_TYPE}) toys...

When ConvertFlow syncs a contact record with a Drip subscriber, it pulls in their Drip subscriber fields to populate these personalization merge tags.
In ConvertFlow's CTA builder, when editing text elements, click on the "Personalize" option and you can add preset contact field merge tags, as well as merge tags for your Drip custom fields. 

Personalizing funnel outcomes for Drip segments

In ConvertFlow, you can build multi-step funnel pages, forms and surveys that conditionally display personalized outcomes to people based on their progress, as well as based on their subscriber segmentation in Drip.

For example, by using conditional actions, when a returning Drip subscriber on your website engages with a survey, you can display a personalized outcome of that survey based on their current MailChimp list subscription, as well as apply a specific MailChimp tag in that list.

You can also use skip logic to tailor your funnels for returning subscribers based on their current Drip segmentation. An example of this would be skipping subscribers with a certain Drip tag past the email collection step of your funnel, so they don't have to re-enter their email address.

Targeting Sync – How to target your existing Drip contacts 

ConvertFlow syncs a visitor's tracking with their Drip contact record when either...
  1. The visitor submits a form
  2. The visitor visits your website after clicking through a Drip email hyperlink
This means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their Drip data.
However, if you want to sync the tracking with your existing Drip contact database, all you have to do is have them click your email hyper links from Drip, and ConvertFlow will sync their visitor session with their Drip data.

Related Articles