How to personalize your website for ActiveCampaign contact segments

By connecting ActiveCampaign to ConvertFlow, you can now personalize your website for your ActiveCampaign contact segments.

Using ConvertFlow's visual builder, you can design landing pages, forms, popups, surveys, quizzes, sticky bars, embedded content and more, all of which can be dynamically displayed on your website to returning ActiveCampaign contact segments based on conditions.

Dynamically displaying website content for ActiveCampaign contact segments

Once you've connected your ActiveCampaign account, you'll now find these ActiveCampaign targeting condition options: 

  • If person has tag in ActiveCampaign
  • If person doesn't have tag in ActiveCampaign
  • If person is subscribed to list in ActiveCampaign
  • If person is NOT subscribed to list in ActiveCampaign
  • If custom field contains value in ActiveCampaign
  • If custom field does NOT contain value in ActiveCampaign

When building a call-to-action in ConvertFlow, to display it only for a certain ActiveCampaign contact segment, head to the Launch page and you'll be able to add ActiveCampaign targeting conditions by clicking "Add Condition".

Click the dropdown field to select a condition type, and you'll now see there are ActiveCampaign targeting conditions to select from.

Select a condition type, enter any additional info needed for the automation and then click "Create Condition".

Once you've clicked to create the condition, it will then display above in the targeting conditions list for that CTA. If you want to delete it, click the "X" icon to the right of the condition.

Personalizing website content with ActiveCampaign contact fields

Using ConvertFlow's personalization merge tags, you display dynamic text content using ActiveCampaign contact fields.
Some ideas for merge tag personalization on your website include:
  • Greeting returning contacts by their first name to welcome them back to your website
  • Localizing your messaging by mentioning the current subscriber's city, state and country.
  • Displaying the ActiveCampaign contact's custom field interest selections in your website copy

For example:  Welcome back ({person.firstname}), are you shopping for your ({person.activecampaign.PET_TYPE}) today? Check out our latest ({person.activecampaign.PET_TYPE}) toys...

When ConvertFlow syncs a contact record with a ActiveCampaign contact, it pulls in their ActiveCampaign contact fields to populate these personalization merge tags.
In ConvertFlow's CTA builder, when editing text elements, click on the "Personalize" option and you can add preset contact field merge tags, as well as merge tags for your ActiveCampaign custom fields. 

Personalizing funnel outcomes for ActiveCampaign segments

In ConvertFlow, you can build multi-step funnel pages, forms and surveys that conditionally display personalized outcomes to people based on their progress, as well as based on their contact segmentation in ActiveCampaign.

For example, by using conditional actions, when a returning ActiveCampaign contact on your website engages with a survey, you can display a personalized outcome of that survey based on their current ActiveCampaign list subscription, as well as apply a specific ActiveCampaign tag.

You can also use skip logic to tailor your funnels for returning contacts based on their current ActiveCampaign segmentation. An example of this would be skipping contacts of a certain ActiveCampaign list past the email collection step of your funnel, so they don't have to re-enter their email address.

Targeting Sync – How to target your existing ActiveCampaign contacts

ConvertFlow syncs a visitor's tracking with their ActiveCampaign contact record when either...
  1. The visitor submits a form
  2. The visitor visits your website with their ActiveCampaign email in the URL using the supported targeting sync parameter name "activecampaign_id".
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their ActiveCampaign data.
However, if you want to sync the tracking with your existing ActiveCampaign contact database, all you have to do is append their contact details to your email hyper links in ActiveCampaign, and ConvertFlow will sync their visitor session with their ActiveCampaign data.
You would do this by adding... 
?activecampaign_id=%EMAIL% the end of all of your ActiveCampaign email’s links, like how you would add any other URL parameter.