Targeting website visitors by MailChimp lists

CTA targeting and dynamic website personalization with MailChimp lists & contact data

ConvertFlow makes it easy to display targeted CTAs to your website visitors and MailChimp contacts by their tags.
This means you can personalize your website for each of your MailChimp contacts.
How to dynamically display CTAs to your website visitors by their MailChimp  lists
Once you've connected your MailChimp account, ConvertFlow's campaign targeting conditions now include MailChimp targeting options, such as...
  • If person is subscribed to list in MailChimp
  • If person is NOT subscribed to list in MailChimp
  • If contact property value contains in MailChimp
  • If contact property value does NOT contain in MailChimp
  • If person is in group in MailChimp
  • If person is NOT in group in MailChimp

How to personalize your website content with MailChimp subscriber data
When ConvertFlow syncs a person's tracking with their MailChimp contact record, it pulls in their MailChimp subscriber fields if the field isn't already present on the contact record in ConvertFlow.
Then, using ConvertFlow's CTA builder, you can add merge tags to your content for website personalization, using MailChimp data.
Targeting Sync – How to target your existing  MailChimp  contacts
ConvertFlow syncs a visitor's tracking with their MailChimp contact record when either...
  1. The visitor submits a form
  2. The visitor visits your website with their MailChimp ID in the URL
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their MailChimp data.
However, if you want to sync the tracking with your existing MailChimp contact database, all you have to do is append their contact details to your email hyper links in MailChimp, and ConvertFlow will sync their visitor session with their MailChimp data.
You would do this by adding...
?mailchimp_id=*|EMAIL|* the end of all of your MailChimp email’s links, like how you would add any other URL parameter.
Social data research on your MailChimp contacts
Any MailChimp contacts synced with ConvertFlow will have their profiles (with social data research) appear in your ConvertFlow contacts area.
Their ConvertFlow contact record will appear upon form submission, or upon clicking a "Targeting Sync" link from your MailChimp emails.

Any social data ConvertFlow finds, that is not present in the contact's MailChimp fields will be passed to MailChimp, to help you personalize your email marketing campaigns.