How to personalize your website for Campaign Monitor subscriber segments

By connecting Campaign Monitor to ConvertFlow, you can now personalize your website for your Campaign Monitor subscriber segments.

Using ConvertFlow's visual builder, you can design landing pages, forms, popups, surveys, quizzes, sticky bars, embedded content and more, all of which can be dynamically displayed on your website to returning Campaign Monitor subscriber segments based on conditions.

Dynamically displaying website content for Campaign Monitor subscriber segments

Once you've connected your Campaign Monitor account, you'll now find these Campaign Monitor targeting condition options: 

  • If person is subscribed to list in Campaign Monitor
  • If person is NOT subscribed to list in Campaign Monitor
  • If contact property value contains in Campaign Monitor
  • If contact property value does NOT contain in Campaign Monitor

When building a call-to-action in ConvertFlow, to display it only for a certain Campaign Monitor contact segment, head to the Launch page and you'll be able to add Campaign Monitor targeting conditions by clicking "Add Condition".

Click the dropdown field to select a condition type, and you'll now see there are Campaign Monitor targeting conditions to select from.

Select a condition type, enter any additional info needed for the automation and then click "Create Condition".

Once you've clicked to create the condition, it will then display above in the targeting conditions list for that CTA. If you want to delete it, click the "X" icon to the right of the condition.

Personalizing website content with Campaign Monitor subscriber fields

Using ConvertFlow's personalization merge tags, you display dynamic text content using Campaign Monitor subscriber fields.  
Some ideas for merge tag personalization on your website include:
  • Greeting returning subscribers by their first name to welcome them back to your website
  • Localizing your messaging by mentioning the current subscriber's city, state and country.
  • Displaying the Campaign Monitor subscriber's custom field interest selections in your website copy

For example:  Welcome back ({person.firstname}), are you shopping for your ({person.campaignmonitor.PET_TYPE}) today? Check out our latest ({person.campaignmonitor.PET_TYPE}) toys...

When ConvertFlow syncs a contact record with a Campaign Monitor subscriber, it pulls in their Campaign Monitor subscriber fields to populate these personalization merge tags.  
In ConvertFlow's CTA builder, when editing text elements, click on the "Personalize" option and you can add preset subscriber field merge tags, as well as merge tags for your Campaign Monitor custom fields.   

Personalizing funnel outcomes for Campaign Monitor segments

In ConvertFlow, you can build multi-step funnel pages, forms and surveys that conditionally display personalized outcomes to people based on their progress, as well as based on their subscriber segmentation in Campaign Monitor.

For example, by using conditional actions, when a returning Campaign Monitor subscriber on your website engages with a survey, you can display a personalized outcome of that survey based on their current Campaign Monitor list subscription, as well as add them to another Campaign Monitor list.

You can also use skip logic to tailor your funnels for returning contacts based on their current Campaign Monitor segmentation. An example of this would be skipping subscribers of a certain Campaign Monitor list past the email collection step of your funnel, so they don't have to re-enter their email address.

Targeting Sync – How to target your existing Campaign Monitor subscribers

ConvertFlow syncs a visitor's tracking with their Campaign Monitor subscriber record when either...  
  1. The visitor submits a form
  2. The visitor visits your website with their Campaign Monitor ID in the URL
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their Campaign Monitor data. 
However, if you want to sync the tracking with your existing Campaign Monitor subscriber database, all you have to do is append their subscriber details to your email hyperlinks in Campaign Monitor, and ConvertFlow will sync their visitor session with their Campaign Monitor data. 
You would do this by adding...
?campaignmonitor_id=[email]
...to the end of all of your Campaign Monitor email’s links, like how you would add any other URL parameter. 

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