How to get ConvertFlow reports in Google Analytics

If you have ConvertFlow and Google Analytics installed on your website, ConvertFlow will create custom events in Google Analytics for reporting on how your CTAs are performing using their advanced reporting interface.

ConvertFlow GA events can be toggled from your website's integrations page by clicking "Manage" on the Google Analytics integration. 

There are additional Google Analytics related controls:

Custom Events Category
You can also control the custom events category name. This will default to "ConvertFlow".

Tracking ID
You can enter a specific Google Analytics tracking ID and ConvertFlow will limit events to that tracker. Also, ConvertFlow will install that Google Analytics tracker on landing pages hosted by ConvertFlow.

Cross-Domain Redirect URL Decoration
Toggle this on if you'd like to track visitors clicking from ConvertFlow's CTAs to your other root domains. ConvertFlow will use Google Analytics' "Linker" plugin to decorate redirect URLs with cross-domain tracking parameters. 

Note that if you limit ConvertFlow tracking to a specific GA tracker ID, it will perform cross-domain link decoration for that tracker.

Send Events To DataLayer
Toggle this on to have ConvertFlow send its events into Google Tag Manager's "dataLayer" array. This makes ConvertFlow events as triggers for your GTM tags.

Custom DataLayer Variable Name
If your implementation uses a different variable name for the dataLayer, specify it here and ConvertFlow will send its events there instead.

Reporting on ConvertFlow CTAs in Google

To get these insights, head to Behavior > Top Events. You'll then find your GA custom event categories. Click on "ConvertFlow".

You'll then find custom events for your CTAs with their counts. Click "Event Label" to organize these custom events by the name of your CTAs.

Now, we need to add a 2nd dimension to our report, to display the Behavior called "Event Action", helping us see how many views a CTA has, and how many conversions & completions.

When analyzing the events, refer to the "unique events" column. If you have multiple scripts for the same Google Analytics property installed on the site accidentally, these events can double up, creating a discrepancy between the "Total Events" and "Unique Events" count.

To filter these stats to a specific CTA, we can then enter a keyword from the name of the CTA we want to get a report on, and it will show us stats just for that CTA.

With our report filtered to only show stats for 1 CTA, we can now choose options for how Google Analytics visualizes these stats.

Also, you can refine these reports even further, opting to see stats for only unique visitors, as well as defining segments of your audience, based on advanced conditions, that you are seeing your ConvertFlow reports on.

Need to access these reports faster?

If you're frequently seeking ConvertFlow reports in GA, here's the URL you would access to begin reporting.

https://analytics.google.com/analytics/web/#/report/content-event-events/GA_ACCOUNT_ID/explorer-segmentExplorer.segmentId=analytics.eventLabel&_r.drilldown=analytics.eventCategory:ConvertFlow&explorer-table.plotKeys=%5B%5D&explorer-table.secSegmentId=analytics.eventAction&explorer-table-tableMode.selected=performance 

Simply replace GA_ACCOUNT_ID with the account ID shown in the URL of the GA property that you'd like to get ConvertFlow reports on. 

This can be found in the URL of just about any page in GA.

Need to track conversions as goals?

If you’d like to track ConvertFlow’s CTA conversions as a Goal in Google Analytics, just create a new “Custom” Goal with “Event” as its type. Then set your Event Category as “ConvertFlow” and the Action as either “View”, “Conversion”, or “Completion” - depending on what you want to track:

This article will also give you more details on how to create custom goals: https://webris.org/creating-goals-out-of-events-in-google-analytics/