How to personalize your website for ConvertKit subscriber segments

By connecting ConvertKit to ConvertFlow, you can now personalize your website for your ConvertKit subscriber segments by their ConvertKit tags and custom field values.

Using ConvertFlow's visual builder, you can design landing pages, forms, popups, surveys, quizzes, sticky bars, embedded content and more, all of which can be dynamically displayed on your website to returning ConvertKit subscriber segments based on conditions.

Dynamically displaying website content for ConvertKit subscriber segments

Once you've connected your ConvertKit account, you'll now find these ConvertKit targeting condition options: 

  • If person has tag in ConvertKit
  • If person doesn't have tag in ConvertKit
  • If custom field contains value in ConvertKit
  • If custom field does NOT contain value in ConvertKit

When building a call-to-action in ConvertFlow, to display it only for a certain ConvertKit subscriber segment, head to the Launch page and you'll be able to add ConvertKit targeting conditions by clicking "Add Condition".

Click the dropdown field to select a condition type, and you'll now see there are ConvertKit targeting conditions to select from.

Select a condition type, enter any additional info needed for the automation and then click "Create Condition".

Once you've clicked to create the condition, it will then display above in the targeting conditions list for that CTA. If you want to delete it, click the "X" icon to the right of the condition.

Personalizing website content with ConvertKit subscriber fields

Using ConvertFlow's personalization merge tags, you display dynamic text content using ConvertKit subscriber fields.
Some ideas for merge tag personalization on your website include:
  • Greeting returning subscribers by their first name to welcome them back to your website
  • Localizing your messaging by mentioning the current subscriber's city, state and country.
  • Displaying the ConvertKit subscriber's custom field interest selections in your website copy

For example: Welcome back ({person.firstname}), are you shopping for your ({person.convertkit.PET_TYPE}) today? Check out our latest ({person.convertkit.PET_TYPE}) toys...

When ConvertFlow syncs a contact record with a ConvertKit subscriber, it pulls in their ConvertKit subscriber fields to populate these personalization merge tags.
In ConvertFlow's CTA builder, when editing text elements, click on the "Personalize" option and you can add preset contact field merge tags, as well as merge tags for your ConvertKit custom fields.
Personalizing funnel outcomes for ConvertKit segments

In ConvertFlow, you can build multi-step funnel pages, forms and surveys that conditionally display personalized outcomes to people based on their progress, as well as based on their subscriber segmentation in ConvertKit.

For example, by using conditional actions, when a returning ConvertKit subscriber on your website engages with a survey, you can display a personalized outcome of that survey based on their current ConvertKit tag segmentation as well as apply a specific ConvertKit tag based on their survey response.

You can also use skip logic to tailor your funnels for returning subscribers based on their current ConvertKit segmentation. An example of this would be skipping subscribers with a certain ConvertKit tag past the email collection step of your funnel, so they don't have to re-enter their email address

Targeting Sync – How to identify your existing ConvertKit subscribers

ConvertFlow syncs a visitor's tracking with their ConvertKit subscriber record when either...
  1. The visitor submits any email form
  2. The visitor visits your website with their subscriber ID in the URL
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new ConvertFlow form submissions by their ConvertKit data.
However, if you want to sync the tracking with your existing ConvertKit subscribers, all you have to do is check the setting so ConvertKit sends over their subscriber ID in the URL by default.
In ConvertKit, head to Account Settings > Email and then the option will be at the bottom of the page. Make sure to save and you're set.
When a subscribers clicks this, ConvertKit will tell ConvertFlow who the subscriber is, ConvertFlow will sync their visitor tracking with their ConvertKit data, and ConvertFlow will instantly be able to target by the subscribers tags starting on that page load.
Note: ConvertKit doesn’t append the subscriber data to the URL when sending test emails, but it works when sending the finalized email.

As you can see, combining ConvertFlow and ConvertKit together, gives you a powerful way to market to visitors on your website with the right calls-to-action at each stage of your funnel, helping you convert your audience into new and repeat customers.

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