Targeting website visitors by ConvertKit tags & custom fields

CTA targeting and dynamic website personalization with ConvertKit tags & contact data

ConvertFlow makes it easy to display targeted CTAs to your website visitors and ConvertKit subscribers by their tags and their custom field data.

This means you can personalize your website for each of your ConvertKit subscribers.
How to dynamically display CTAs to your website visitors by their ConvertKit tags
Once you've connected your ConvertKit account, ConvertFlow's campaign targeting conditions now include ConvertKit targeting options, such as...
  • If person has tag in ConvertKit
  • If person doesn't have tag in ConvertKit
  • If person has field value in ConvertKit
  • If person doesn't have field value in ConvertKit

Using ConvertFlow's  on-site retargeting "Flows", and by targeting the CTAs in your flow based on your ConvertKit subscriber data, you can show the right offers and messages, to the right subscribers, incentivizing them to take the next step in your marketing funnel.
How to personalize your website content with ConvertKit subscriber data
When ConvertFlow syncs a person's tracking with their ConvertKit subscriber record, it pulls in their ConvertKit subscriber info if the info isn't already present on the contact record in ConvertFlow.
Then, using ConvertFlow's CTA builder, you can add merge tags to your content for website personalization, using ConvertKit data.
By using our merge tags in your CTA content, and by  displaying your user profile with your CTA, you can personally greet returning visitors with a conversational message, prompting them to take your desired action.
Targeting Sync – How to target your existing ConvertKit subscribers
ConvertFlow syncs a visitor's tracking with their ConvertKit subscriber record when either...
  1. The visitor submits a form
  2. The visitor visits your website with their subscriber ID in the URL
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new ConvertFlow form submissions by their ConvertKit data.
However, if you want to sync the tracking with your existing ConvertKit subscribers, all you have to do is check the setting so ConvertKit sends over their subscriber ID in the URL by default.
In ConvertKit, head to Account Settings > Email and then the option will be at the bottom of the page. Make sure to save and you're set.
When a subscribers clicks this, ConvertKit will tell ConvertFlow who the subscriber is, ConvertFlow will sync their visitor tracking with their ConvertKit data, and ConvertFlow will instantly be able to target by the subscribers tags starting on that page load.
Note: ConvertKit doesn’t append the subscriber data to the URL when sending test emails, but it works when sending the finalized email.

As you can see, combining ConvertFlow and ConvertKit together, gives you a powerful way to market to visitors on your website with the right calls-to-action at each stage of your funnel, helping you convert your audience into new and repeat customers.