How to personalize your website for GetResponse contact segments

By connecting GetResponse to ConvertFlow, you can now personalize your website for your GetResponse contact segments.

Using ConvertFlow's visual builder, you can design landing pages, forms, popups, surveys, quizzes, sticky bars, embedded content and more, all of which can be dynamically displayed on your website to returning GetResponse contact segments based on conditions.

Dynamically displaying website content for GetResponse contact segments

Once you've connected your GetResponse account, you'll now find these GetResponse targeting condition options: 

  • If person has tag in GetResponse
  • If person doesn't have tag in GetResponse
  • If person is subscribed to Campaign in GetResponse
  • If person is NOT subscribed to Campaign in GetResponse
  • If custom field contains value in GetResponse
  • If custom field does NOT contain value in GetResponse

When building a call-to-action in ConvertFlow, to display it only for a certain GetResponse contact segment, head to the Launch page and you'll be able to add GetResponse targeting conditions by clicking "Add Condition".

Click the dropdown field to select a condition type, and you'll now see there are GetResponse targeting conditions to select from.

Select a condition type, enter any additional info needed for the automation and then click "Create Condition".

Once you've clicked to create the condition, it will then display above in the targeting conditions list for that CTA. If you want to delete it, click the "X" icon to the right of the condition.

Personalizing website content with GetResponse contact fields

Using ConvertFlow's personalization merge tags, you display dynamic text content using GetResponse contact fields. 
Some ideas for merge tag personalization on your website include:
  • Greeting returning contacts by their first name to welcome them back to your website
  • Localizing your messaging by mentioning the current contact's city, state and country.
  • Displaying the GetResponse contact's custom field interest selections in your website copy

For example:  Welcome back ({person.firstname}), are you shopping for your ({person.getresponse.PET_TYPE}) today? Check out our latest ({person.getresponse.PET_TYPE}) toys...

When ConvertFlow syncs a contact record with a GetResponse contact, it pulls in their GetResponse contact fields to populate these personalization merge tags. 
In ConvertFlow's CTA builder, when editing text elements, click on the "Personalize" option and you can add preset contact field merge tags, as well as merge tags for your GetResponse custom fields.  

Personalizing funnel outcomes for GetResponse segments

In ConvertFlow, you can build multi-step funnel pages, forms and surveys that conditionally display personalized outcomes to people based on their progress, as well as based on their contact segmentation in GetResponse.

For example, by using conditional actions, when a returning GetResponse contact on your website engages with a survey, you can display a personalized outcome of that survey based on their current GetResponse campaign subscription, as well as apply a specific GetResponse tag.

You can also use skip logic to tailor your funnels for returning contacts based on their current GetResponse segmentation. An example of this would be skipping contacts of a certain GetResponse campaign past the email collection step of your funnel, so they don't have to re-enter their email address.

Targeting Sync – How to target your existing GetResponse contacts

ConvertFlow syncs a visitor's tracking with their GetResponse contact record when either... 
  1. The visitor submits a form
  2. The visitor visits your website with their GetResponse ID in the URL
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their GetResponse data. 
However, if you want to sync the tracking with your existing GetResponse contact database, all you have to do is append their contact details to your email  hyperlinks  in GetResponse, and ConvertFlow will sync their visitor session with their GetResponse data. 
You would do this by adding...
?getresponse_id=[[email]] 
...to the end of all of your GetResponse email’s links, like how you would add any other URL parameter. 

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