How to personalize your website for Sendinblue list segments

By connecting Sendinblue to ConvertFlow, you can now personalize your website for your Sendinblue contact segments.

Using ConvertFlow's visual builder, you can design landing pages, forms, popups, surveys, quizzes, sticky bars, embedded content and more, all of which can be dynamically displayed on your website to returning Sendinblue contact segments based on conditions.

Dynamically displaying website content for Sendinblue contact segments

Once you've connected your Sendinblue account, you'll now find these Sendinblue targeting condition options: 

  • If person is subscribed to list in Sendinblue
  • If person is NOT subscribed to list in Sendinblue
  • If custom field contains value in Sendinblue
  • If custom field does NOT contain value in Sendinblue

When building a call-to-action in ConvertFlow, to display it only for a certain Sendinblue contact segment, head to the Launch page and you'll be able to add Sendinblue targeting conditions by clicking "Add Condition"

Click the dropdown field to select a condition type, and you'll now see there are Sendinblue targeting conditions to select from.

Select a condition type, enter any additional info needed for the automation and then click "Create Condition".

Once you've clicked to create the condition, it will then display above in the targeting conditions list for that CTA. If you want to delete it, click the "X" icon to the right of the condition.

Personalizing website content with Sendinblue contact fields

Using ConvertFlow's personalization merge tags, you display dynamic text content using Sendinblue contact fields. 
Some ideas for merge tag personalization on your website include:
  • Greeting returning contacts by their first name to welcome them back to your website
  • Localizing your messaging by mentioning the current subscriber's city, state and country.
  • Displaying the Sendinblue contact's custom field interest selections in your website copy

For example:  Welcome back ({person.firstname}), are you shopping for your ({person.sendinblue.PET_TYPE}) today? Check out our latest ({person.sendinblue.PET_TYPE}) toys...

When ConvertFlow syncs a contact record with a Sendinblue contact, it pulls in their Sendinblue contact fields to populate these personalization merge tags. 

In ConvertFlow's CTA builder, when editing text elements, click on the "Personalize" option and you can add preset contact field merge tags, as well as merge tags for your Sendinblue custom fields.  

Personalizing funnel outcomes for Sendinblue segments

In ConvertFlow, you can build multi-step funnel pages, forms and surveys that conditionally display personalized outcomes to people based on their progress, as well as based on their contact segmentation in Sendinblue.

For example, by using conditional actions, when a returning Sendinblue contact on your website engages with a survey, you can display a personalized outcome of that survey based on their current Sendinblue list subscription, as well as apply a specific Sendinblue tag.

You can also use skip logic to tailor your funnels for returning contacts based on their current Sendinblue segmentation. An example of this would be skipping contacts of a certain Sendinblue list past the email collection step of your funnel, so they don't have to re-enter their email address.

Targeting Sync – How to target your existing Sendinblue contacts

ConvertFlow syncs a visitor's tracking with their Sendinblue contact record when either...
  1. The visitor submits a form
  2. The visitor visits your website with their Sendinblue ID in the URL
So, this means once ConvertFlow is installed on your website, you will be able to target all of your new form submissions by their Sendinblue data.
However, if you want to sync the tracking with your existing Sendinblue contact database, all you have to do is append their contact details to your email hyper links in Sendinblue, and ConvertFlow will sync their visitor session with their Sendinblue data.
You would do this by adding...

?sendinblue_id={{ contact.EMAIL }} the end of all of your Sendinblue email’s links, like how you would add any other URL parameter.